RARA-AVIS: Re: Noir then, Noir now

From: davezeltserman (davezelt@rcn.com)
Date: 25 Jun 2009

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    Al, what's interesting is this quest for these blockbuster qualities might be what's driving book sales down by putting out so many books that fit the same formulaic mold. I personally think The DaVinci Code had a devastating impact on the industry, even if it sold a hundred gazillion copies, by pushing these editors to want the same sort of "relentlessly commercial" prose that The DaVinci Code was filled with.

    --- In rara-avis-l@yahoogroups.com, "Allan Guthrie" <allan@...> wrote:
    > It's long been an industry truism that 85% of the profit comes from 15% of
    > the books. You make your profit from the blockbusters. Without 'big books'
    > you go bust. Books that sell moderately don't tend to make money and
    > publishing is (usually) a business. It used to be the case that moderate
    > sales were okay, since moderate sales of an original title might be around
    > 10,000 copies. But very few books sell 10,000 copies now. 'Moderate' is more
    > like 2000-3000 copies. So many publishers are reaching for blockbuster
    > qualities just to create previously moderate sales...
    > Just my interpretation, of course.
    > Al
    > ----- Original Message -----
    > From: "jacquesdebierue" <jacquesdebierue@...>
    > > Some of the trouble with the industry is that they're looking to have
    > > blockbusters as opposed to selling a lot of different stuff in moderate
    > > quantities. You can make a profit that way, just like you can make a
    > > profit by spending five million (not two hundred) on a movie and making
    > > 15%. It's three quarters of a million. But the idea of the blockbuster is
    > > everywhere.
    > >
    > > Best,
    > >
    > > mrt

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