... had an interview overnight with Dr. Kenneth Atchity of AEI, who is a
Yale graduate and Intellectual Property brand manager and producer of such
films as the forthcoming Jim Carrey film, Ripley's Believe It or Not.
"In this interview, he shares with us why his company has shifted focus to
building brands rather than individual titles and why he's looking for the
next Ann Rice."
He is asked, "What's hot now, what are editors looking for? And what type of
manuscripts and proposals are you currently looking for that you never seem
Editors are looking for thrillers, romance, action, and compelling
storytelling of all kinds. That hasn't changed. That's what we're looking
for. Especially in the Young Adult arena, especially stories written by
women for women. It's such a tough market for male novelists I urge nearly
every unpublished male author to publish through an entrepreneurial
publisher until the majors beat a door in his path.
Most of all what I'm looking for is a new BRAND to launch the next Sue
Grafton, the next Ann Rice, the next Chicken Soup.
(We're doomed, I tell you. Doomed.)
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