RE: RARA-AVIS: Re: A fun fact...

From: Mark Sullivan (DJ-Anonyme@webtv.net)
Date: 25 Jan 2010

  • Next message: Mark Sullivan: "RE: RARA-AVIS: Re: A fun fact..."

    While marketing is certainly a factor, even a major factor, it ain't all marketing. If it were, media companies would have a much, much higher success to failure ratio (and end up releasing even fewer titles). And this is not at all a dis of authors you list, who are faves of mine, too. Mark

    > To: rara-avis-l@yahoogroups.com
    > From: demack5@comcast.net
    > Date: Mon, 25 Jan 2010 19:10:16 +0000
    > Subject: RARA-AVIS: Re: A fun fact...
    >
    > News flash. The only reason shit like this floats is that it gets marketed and promoted to frakin' death.
    >
    > Just ask Coca Cola. Just ask Microsoft. Just ask anyone who produces a product and promotes it as a brand.
    >
    > James Patterson is more than an author. He's a brand. People look at the name, they think "good book" because they've been subject to brainwashing, er, marketing. That's the simple and awful truth of the matter. Period.
    >
    > And it's the only reason really great authors like Reed Farrel Coleman, Alex Carr, Christa Faust, etc., etc., (I could go on and on) aren't household names. Because they aren't being adequately supported by the publishers in their marketing efforts. Period.
    >
    > Debbi
    >
    > Debbi Mack
    > IDENTITY CRISIS
    > Published by Lulu http://www.lulu.com/content/3923913
    > Available as an e-book on Amazon, Scribd and Smashwords
    > http://www.debbimack.com
    > http://midlistlife.wordpress.com/
    >
    >
    > [Non-text portions of this message have been removed]
    >
    >
    >
    > ------------------------------------
    >
    > RARA-AVIS home page: http://www.miskatonic.org/rara-avis/
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    >
                                                   

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