RE: RARA-AVIS: possibly the biggest publishing story of the year

From: Ron Clinton (
Date: 17 Dec 2009

  • Next message: davezeltserman: "RARA-AVIS: Re: possibly the biggest publishing story of the year"

    > From: [] On
    > Behalf Of rick_ollerman

    > I don't the Covey thing means a whole lot at all, other than to serve the
    "print books
    > must/will die" credo. The reason why is that Covey writes business books.
    > primary demo is businessmen who also happen to be big readers but often
    not big
    > book people. In other words, they may read voraciously but once read, the
    > are clutter that need to be moved out of the house. An eBook reader fits
    > perfectly with this way of thinking which is why, I believe, this is such
    a good match.
    > It tells me whoever put together this deal understands this stuff.
    > In short, the Covey deal hits his sweetspot of readership right where they
    want it to
    > be. At this point in time, I don't see any way this has any carryover
    effect on other
    > genres, nor why it should.

    I've often wondered the same thing: that is, if the e-book tsunami that some people are predicting will instead be a small tidal wave that swamps only the business, instructional and textbook reader. From my admittedly non-objective perspective, it seems like that is for who the Kindle, et al is ideally designed. While clearly there will be (and already are) e-inroads made into fiction as well, I do wonder if there will ultimately be a significant split between fiction and non-fiction, with fiction being considerably less affected by the revolution than non-fiction.

    I have nothing to base that on, other than hope and supposition, but it will be interesting to see if such a division forms.

    Ron C.

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