Brubaker has said that this is his reason for putting exclusive
content in the issues. I can't say whether it's a good strategy or
not but it's a stated reason. The comics direct market is a different
animal than book sales. Many, many people choose to "wait for the
trade" rather than buying single issues; saying "anyone who wanted the
issues would have bought them" doesn't reflect the mindset of the
primary market.
--- In rara-avis-l@yahoogroups.com, BaxDeal@... wrote:
>
>
> In a message dated 12/11/08 5:45:19 AM, karabair@... writes:
> >
> > (2) The purpose of having content in the magazine that isn't in the
> > trade is to induce people to buy the issues rather than the
> > collections, which is the only way for the book to survive in the
> > direct market. It's not an issue of needing to "get smart," it's a
> > deliberate marketing strategy.
> >
>
> it's a secondary market. the issues come out first, like
hardcovers. the
> compiled volumes always follow, like paperbacks. by that time,
anyone who
> wanted to buy the stories in serial form, would have
>
> John Lau
>
>
>
> **************
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> [Non-text portions of this message have been removed]
>
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