A couple points: (1) Icon is an imprint owned by Marvel comics, but
they don't edit the book. What hits the stands is what Brubaker and
his collaborators want to be there. The idea is that the writer is
able to do everything he would be able to do in a creator-owned book
while still working under his contract to Marvel.
(2) The purpose of having content in the magazine that isn't in the
trade is to induce people to buy the issues rather than the
collections, which is the only way for the book to survive in the
direct market. It's not an issue of needing to "get smart," it's a
deliberate marketing strategy.
--- In email@example.com, "Nathan Cain" <IndieCrime@...>
> That's a fair enough point, but I think Miller's Sin City stuff is
> unappealing. I've been tempted to pick up single issues of Criminal
> for the essays, but once you get locked into collecting something
> you're stuck. I'd rather have the whole story in front of me when I
> sit down to read, which is why I opt for the trades. Maybe Marvel
> will get smart and publish the essays somewhere.
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