RARA-AVIS: Re: Hard Case Crime series

From: Dick Lochte (dlochte@gmail.com)
Date: 24 Nov 2008

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    You have to think of the library setup as being similar to Netflicks or Blockbuster. The author and publisher don't get paid by the rental, but because libraries buy about 75% of all published mysteries, some purchasing as many as five or ten copies, you're guaranteed a certain amount of sales. That's great for new, untested writers, ok for midlisters who have a small but loyal following who buy their books. For the Pattersons and Kings, library rentals probably cost them some sales, but compared to what they take home it's a drop in the bucket. So, the library sales may make it possible for the boutique publishers to add a few bucks to an advance, they introduce writers to new readers, and they keep your book available for much longer than the bookstores. There may even be other sneaky benefits: a publisher may, I suppose, add all of the library purchases to the same week's sales figures, moving a book that much closer to the bestseller lists.


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