RARA-AVIS: Re: Markham -- Lawrence Block

From: JIM DOHERTY ( jimdohertyjr@yahoo.com)
Date: 05 Nov 2007


Re your question below:

"The TV tie-in books then go back to 1959-60. Was this concept used when TV became popular, earlier in the 1950s? Just curious."

Itr predates television, in fact. Whitman, a midwest publisher that printed quite a few TV-tie-in books for the juvenile market in the '50's and '60's, published radio show tie-in books in the '30's and '40's.

Grossett & Dunlap, a hardcover publishr specializing in reprints, would often do "movie editions" of books that had been filmed, with stills from the film on the cover and, if the film used a different title, the title of the book changed. Hence, there are editions of FAREWELL, MY LOVELY that were published under the title MURDER, MY SWEET, with Dick Powell on the cover, and editions of THE HIGH WINDOW, published under the title THE BRASHER DOUBLOON (ironically the title Chandler wanted to use) with George Montgomery on the cover.

There's even a book about crime-solving photojournalist Jack Casey, by an author OTHER than George Harmon Coxe, that specifically ties in, not to Coxe's books and stories, but to the radio show CASEY
- CRIME PHOTOGRAPHER that was loosely based on those books ans stories.


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