Re: RARA-AVIS: Short and cheap

From: Curt Purcell ( curtpurcell@hotmail.com)
Date: 15 Oct 2007


--- In rara-avis-l@yahoogroups.com, Patrick King <abrasax93@...> wrote:
>
> If you put them
> in wire, rotating racks in stores where comics and
> magazines are sold, in bus stations and airports, etc;
> if you put them around like the old Dell Paperbacks,
> and Gold Medal, and Ace, and Pyramid, you'd sell a lot
> more copies.

Um, Patrick, I can't even remember the last time I saw a wire spinner like the kind you're talking about. Certainly not in this decade! Not sure about magazines, but comics ain't what they used to be any more, as far as how they're marketed, either. Can you even get them at convenience stores these days? I haven't looked too hard recently, but I'm inclined to think they've shifted very far toward the specialty shop end of the spectrum. I've seen Charles mention in an interview somewhere that he saw some Hard Case for sale at a truck stop. I was pretty disappointed, I must say, not to find them in any airport bookstores when I did some traveling recently.

>Right now, you have no impulse market, at
> least where I live.

The only books I ever see placed for impulse buying these days are
"inspirational." Blech--how depressing!



This archive was generated by hypermail 2b29 : 15 Oct 2007 EDT