RARA-AVIS: Re: Whatever happened to rye?

From: Duane Spurlock ( duane1spur@yahoo.com)
Date: 11 Oct 2007

 "Jeff Vorzimmer" jvorzimmer@austin.rr.com jvorzimmer wrote:

> I thought I'd try some, and there doesn't appear to be much available
> right now. Just some by Jim Beam, which is hardly the bottom-shelf
> stuff most hardboiled characters seem to swill by the bucketful. In
> all the stuff I'm reading now, it's the ultimate working stiff's
> drink, but now it appears to be something of a curiosity.

Rye got eclipsed by bourbon as the American whisky of choice. I still drink it. Down here in Texas we get Old Overholt, which is a brand that's mentioned in hardboiled crime fiction. Actually rye is making a bit of a comeback down here with the resurgence in popularity of the Sazerac cocktail at local joints such as Opal Divine's.
  An article in a recent issue of The Courier-Journal notes that bourbon distiller Wild Turkey is expanding its distillery in Lawrenceburg, KY, to increase production to help meet increased export demand. The distiller is also increasing production of its brand of rye:
  Russell Reserve Rye, a permanent addition to the Wild Turkey family, will seek to capitalize on the growing popularity of the rye category. A 750-milliliter bottle will sell for about $25.

  So with a price like that, rye apparently isn't a bottom-shelf item any longer.
  Here's the URL for the story:
  - Duane Spurlock

--------------------------------- Be a better Globetrotter. Get better travel answers from someone who knows. Yahoo! Answers - Check it out.

[Non-text portions of this message have been removed]

This archive was generated by hypermail 2b29 : 11 Oct 2007 EDT