BaxDeal@aol.com wrote:
> I was in a pitch meeting this morning at a company
that produces syndicated
> action shows. Was told that while a Black lead in a
series may fly
> domestically, it will be very problematic to sell
overseas. And since
> they're in the business of selling shows both
foreign and domestically, that
> basically ended the conversation on the
topic.
It's easier to assign the possibility of failure to the
weakenesses of anothers rather than ourselves, particularly
when there are so many barriers to success. And the
assignation is probably correct just frequently enough to
reinforce the point of view. In trying to build big
audiences, the objective, it seems to me, is to avoid
offending any group whose numbers may be small, but be just
enough that the project misses achieving critical mass. My
sense, strictly as an outsider, is that programmers and
advertisers are still trying to build mass audiences in the
face of increasingly fragmented media.
But I'd have thought that the book business, with hundreds of
thousands of titles on store shelves at any one time, was
more experienced with niche marketing, and more open to
broader discussions within the genres. Or is that the same as
saying publishing, by small presses at least, is driven more
by the writers than the readers?
Kerry
-- <<<<<<<<<<<<<<<LOOKING FOR FUN>>>>>>>>>>>>>>>>
The evil that men do lives after them at http://www.murderoutthere.com
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This archive was generated by hypermail 2b29 : 17 Nov 2001 EST