RARA-AVIS: Re: Once more into the breech...

From: kip.stratton@ni.com
Date: 31 Aug 2000

This has been an interesting discussion string, but it seems to me that one aspect has been neglected: the marketplace. What I call the "Oprahfication" of the literary marketplace is determining what's getting published and what isn't, at least here in the United States. I stay in touch with some fairly big-time writers, agents, and editors, and they tell me that the marketplace is decidedly softer than it was just a few years ago. Some of the contemporary writers mentioned who began series that were more hardboiled and have softened them considerably with recent titles are most likely doing so in order to get contracts from publishers. Demographics rules everything. It seems all the publishers are looking for are books that might land their authors on OPRAH. It's a sad state of affairs.


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