RARA-AVIS: HB books "on demand"?

Etienne Borgers (freeweb@rocketmail.com)
Mon, 16 Aug 1999 00:13:15 -0700 (PDT)

Even if not mainstream for our discussion here, I think the following announcement is not totally off-topic.

In Time Magazine, two weeks ago, there was an article describing a new technology to produce "books on demand" in printed format, based on electronic storage of the texts. There are no stocks of "paper books" in that system, each book being processed on order. The article implies this process is viable financially and that it is applied already by some marketing companies. It underlines the big advantage for texts by new writers that have little or no chance to find a publisher by the traditional means. This seems obvious, but I still doubt how they can do an effective marketing for their books... especially when they produce fiction.

On the other hand I see instant possibilities for reputed novels, with restricted audiences, that are now out of print. And this will fit perfectly HB novels -by known writers for which shelves life is short and reprint scarces. It certainly could work for all the old novels of past writers of quality. There is just now the need for somebody to start it and the WEB could be a good place to promote the
"genre" and specialist instant reprint books.

This echoes our previous discussions about weak publishers' views or the "strangling" role for literature big American bookshop chains have by their marketing policies.

 Could it be a way out?

E.Borgers Hard-Boiled Mysteries http://www.geocities.com/Athens/6384

_________________________________________________________ DO YOU YAHOO!? Get your free @yahoo.com address at http://mail.yahoo.com

# To unsubscribe, say "unsubscribe rara-avis" to # To unsubscribe, say "unsubscribe rara-avis" to majordomo@icomm.ca.
# The web pages for the list are at http://www.miskatonic.org/rara-avis/.

This archive was generated by hypermail 2.0b3 on Mon 16 Aug 1999 - 03:22:44 EDT