Re: RARA-AVIS: Re: product placement

Robert E. Skinner (
Mon, 11 Jan 1999 10:41:24 -0600 wrote:

> Jax -- and to some degree, I guess -- Dr. Pepper have regional
associations, particularly Jax beer. And these lend authenticity to the
> atmosphere, I suppose. But there's another beer brand with local/regional ties to Louisiana (I can't recall the name at the moment)
Actually, they haven't made JAX in years in New Orleans. The
long-running local brew here is Dixie, which should be better known,
just for hanging in for so long.

Robert E. Skinner, Director
Xavier University of Louisiana Library
7325 Palmetto Street
New Orleans, LA 70125
(504) 483-7303 (voice)
(504) 485-7917 (FAX)

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