Re: RARA-AVIS: Re: product placement

Robert E. Skinner (rskinner@mail.xula.edu)
Mon, 11 Jan 1999 10:41:24 -0600 dspurlock@humana.com wrote:

> Jax -- and to some degree, I guess -- Dr. Pepper have regional
associations, particularly Jax beer. And these lend authenticity to the
> atmosphere, I suppose. But there's another beer brand with local/regional ties to Louisiana (I can't recall the name at the moment)
Actually, they haven't made JAX in years in New Orleans. The
long-running local brew here is Dixie, which should be better known,
just for hanging in for so long.

-- 
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Robert E. Skinner, Director
Xavier University of Louisiana Library
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