Re: RARA-AVIS: Re: product placement
Wed, 6 Jan 1999 08:37:42 -0500 <<I've noticed that James Lee Burke always makes reference to Jax beer and
Dr. Pepper in his Robicheaux series.>>

Jax -- and to some degree, I guess -- Dr. Pepper have regional
associations, particularly Jax beer. And these lend authenticity to the
atmosphere, I suppose. But there's another beer brand with local/regional
ties to Louisiana (I can't recall the name at the moment) and I don't
recall seeing it mentioned as often in Burke's novels. Maybe there's some
kind of socio-economic beer pecking order I'm not aware of that's at play
here. -- Duane

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