Re: RARA-AVIS: Re: product placement
05 Jan 99 09:20:00 -0500 --UNS_gsauns2_3028820219
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Re Bill's question below:

"I recall reading a review that pointed to Ian Fleming as one of the first,
if not the first, to consistently use product names, where a typical
realist might use generic nouns. Anyone locate this practice before

Hammett and others would specifically mention cigarettes or tobaccos, ammo
and weapon brands, specific types of cars, occasionally beers. - Jim

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