Re: RARA-AVIS: Re: product placement

james.doherty@gsa.gov
05 Jan 99 09:20:00 -0500 --UNS_gsauns2_3028820219
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Re Bill's question below:

"I recall reading a review that pointed to Ian Fleming as one of the first,
if not the first, to consistently use product names, where a typical
realist might use generic nouns. Anyone locate this practice before
Fleming?"

Hammett and others would specifically mention cigarettes or tobaccos, ammo
and weapon brands, specific types of cars, occasionally beers. - Jim
Doherty

--UNS_gsauns2_3028820219--
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