RARA-AVIS: Re: product placement

Bill Hagen (billha@ionet.net)
Sat, 2 Jan 1999 22:42:06 -0600 (CST) Bax-D responded to Kevin's clever "take" on product placement with

>actually, this isn't all that different than Brett Ellis' prose in American
>Psycho.

I recall reading a review that pointed to Ian Fleming as one of the first,
if not the first, to consistently use product names, where a typical
realist might use generic nouns. Anyone locate this practice before
Fleming?

Bill Hagen
<billha@ionet.net>

#
# To unsubscribe, say "unsubscribe rara-avis" to majordomo@icomm.ca.
# The web pages for the list are at http://www.vex.net/~buff/rara-avis/.