RARA-AVIS: Re: product placement

Bill Hagen (billha@ionet.net)
Sat, 2 Jan 1999 22:42:06 -0600 (CST) Bax-D responded to Kevin's clever "take" on product placement with

>actually, this isn't all that different than Brett Ellis' prose in American

I recall reading a review that pointed to Ian Fleming as one of the first,
if not the first, to consistently use product names, where a typical
realist might use generic nouns. Anyone locate this practice before

Bill Hagen

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