I've recommended Willeford to people who mostly read mainstream literature and several of them had a bad reaction, even considered that the writing was bad. It depends on what you are looking for and what you're used to. From the first Willeford I read, I was a fan, I tuned into it, saw the talent and the originality. But it's not obvious to everybody, not by any means... Many, many readers are very far from what we consider the great stuff in noir and hardboiled!
Best,
mrt
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