On the other hand, from the back of my memory I
remember that (during the seventies?)in Continental
Europe some *publishers* were adding "commercials" on
demand (paid by the advertisers) into the texts of
popular mystery novels. This was happening with, and
sometimes without, the consent of the writer. Mainly
for cigarettes, liquors and... cars!
I remember clearly some writers protesting openly
against this practice, claiming that some publishing
houses did not even let the choice to the writer.
Excuse given by the publisher: to cut some of the
book production costs... and this, following some
American examples.
Some very successful commercial writers were even
asking for a part of the benefits given by this
hidden publicity.
Maybe some of you remember this as well?
E.Borgers
Hard-Boiled Mysteries
http://www.geocities.com/Athens/6384
---james.doherty@gsa.gov wrote:
>
>
> Re Bill's question below:
>
> "I recall reading a review that pointed to
Ian
Fleming as one of the first,
> if not the first, to consistently use
product
names, where a typical
> realist might use generic nouns. Anyone
locate
this practice before
> Fleming?"
>
> Hammett and others would specifically
mention
cigarettes or tobaccos, ammo
> and weapon brands, specific types of cars,
occasionally beers. - Jim
> Doherty
>
>
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